Senior Strategist

Who we are

Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.

What we believe

Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.

A passion for craft

Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.

OUR DIVERSITY, EQUITY & INCLUSION STATEMENT  

At Publicis Groupe UK, we’re committed to creating a safe, diverse, and inclusive working environment where everyone can thrive. This begins with striving to ensure our recruitment process is welcoming and allows equal access to opportunity for people regardless of age, disability, gender identity, neurodiversity, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. 

An inclusive workplace (PUBLICIS HEALTH)

The more diverse our team, the more imaginative, intelligent and inspirational our culture and our work will become. Here are some of the ways we help promote diversity at Publicis Health.

Recruitment

• Diversity & Inclusion management
• Mandatory unconscious bias training
• Career and school programmes to build industry access for people from mixed socio-economic backgrounds

Culture

• Support communities for women, LGBTQ+, BAME, Disabled employees and their allies
• A wellbeing programme which includes free HeadSpace membership.

Future

• CSR is central to our ethos and work moving forwards

Want to join the greatest strategy team in health, one of the most respected teams in the agency, working on some of the best-known healthcare brands around the world? We pride ourselves on the quality of our thinking, we are our clients’ second brains, we understand their business, their customers and their patients better than they themselves, we make the complex seem simple, we can craft an elegant strategic story, and we are trusted by our creative teams to bring them inspiring briefs. We are unafraid to ask the tough questions, we have the experience and the tools to help us answer any challenge, we have the smarts to think flexibly for our clients, we know which hills to die on and how to create win win situations, and we always always keep the patient in mind in everything we do.

We are looking for a fast-thinking, articulate senior strategist who thrives on complex challenges, with a proven ability to build trust and communicate effectively with senior stakeholders. 

If that's you, and you're interested in either a long-term contract or a permanent position, we'd love to hear from you!

 Audience insights & planning

• Leverage and appropriately apply in-depth knowledge of a range of quant and qual research techniques
  • Assess and leverage existing customer and brand research and segmentation
  • Build a deep and evolving understanding of our customers wants, needs, and behaviors
  • Experience working with segmentation models  
  • Identify business opportunities and points of brand differentiation along the customer journey based on market analytics and category insights
• Is familiar with role of communications channels and the benefits of omnichannel engagement
• Structures brand and comms plans with clear line of sight to growth and differentiation, and can connect insights to strategies to brand experiences

Brand Strategy & Planning:

• Develop and implement annual brand plans, translating them into actionable steps that deliver measurable business impact.
• Facilitate workshops for global and regional stakeholders, both in-person and online, fostering strategic clarity and engagement.
• Responsible for monitoring client and competitor activity, keeping on top of market trends, M&A, new product launches, market and brand growth statistics and market financial reports.
• Confident building omnichannel engagement strategies, from audience definition, customer journeys, identifying must win moments, and pulling those insights through to channel and content plans
• Have a desire and drive to help healthcare brands deliver more value and a better experience to their audiences
• Modern marketing capabilities including:
  • Understand different channels under which the brand thrives
  • Understand the power of breakthrough creative
  • Explore innovative perspectives and has ability to move beyond the traditional approach
  • Knowledge in current & possible future, practices, trends, & information affecting the business; knows the competition

Strategic Partnership:

• Act as a trusted advisor, quickly assessing client challenges to provide clear, evidence-based recommendations.
• Deliver cross-channel communication strategies with a strong understanding of omnichannel dynamics.

Teamwork

• Applies knowledge and techniques from multiple disciplines to solve complex problems or address challenges to drive the business
• Regularly bring new thinking to the team, drawing on broad reading and external thought leaders to inspire innovative strategic ideas.
• Ability to achieve results through collaborating with cross-functional teams, stakeholders, and Clients (one team)

Client Relations/Communication Skills

• Be a key player in the client team, confidently leading planning discussions and fostering strong client relationships.
• Deep understanding of client’s business including product, market, audience, and ways of working
• Laser-focused on the needs of the business, capable of anticipating needs & proactively driving the business forward
• Sees ahead to future possibilities, translates into strategies and effectively communicates a compelling vision
• Excellence in PowerPoint, and visualisation of concepts and data. Can bring to life a compelling strategic story on screen, simply, beautifully with an extremely high level of professionalism

Agility with Rigor

• Capable of effectively managing pace, volume, & complexity while delivering high-quality work on time & on budget
• Able to be proactive across end-to-end business

You’re intellectually curious, a proactive problem-solver, experienced in omnichannel comms planning, and confident in your ability to drive strategic value. With a strong desire to proactively lead from the front, you excel in crafting compelling stories and are unafraid by uncertainty.

Across Langland, our Think Further positioning captures our conviction that health extends across people, science, business and society. As an integrated agency of four disciplines centred around three key crafts, we believe that bringing together different experiences and perspectives provides opportunities to create healthier futures, together. Think Further is a challenge to see opportunities and push client expectations. It is a developing narrative within the agency, and we need people eager to embrace it, seeing where new opportunities lie, and judging when and where to push.

Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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