Digital Lead

Location UK-London
ID
2024-46401
Position Type
Regular

Company Description

Global_Publicis Media

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

 

Our Commitment
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Overview

As the Digital Lead, you will be responsible for one of top clients priority business units, driving the digital media strategy and acting as the main point of contact for senior stakeholders. You will lead client conversations, deliver briefs, and address media challenges with smart, multi-channel strategies across Paid Search, Paid Social, and Programmatic to achieve KPIs.

You will work closely with channel specialists to deliver market-leading media plans, ensuring that the strategic vision is executed tactically within each channel. By aligning efforts with teh clients business objectives and fostering strong stakeholder relationships, you'll deliver innovative, data-driven solutions that ensure measurable success.

Responsibilities

·Act as the senior point of contact across performance media and take lead on main client relationship. Foster strong relationships with key client stakeholders.
 
·Own and manage central and local budget for all paid media channels across all lines of business.
 
·Direct and oversee channel team output, both client-facing and operational, ensuring adherence to controls and best practices in paid media campaigns across Paid Search, Paid Social & Programmatic.
 
·Collaborate with channel specialists to develop innovative and forward-thinking paid media strategies aligned with the clients' objectives and KPIs.
 
·Ensure accuracy and quality on an operational level across campaign activation, performance optimisation & reporting.
 
·Identify testing and innovation opportunities in the paid space and turn them into actionable initiatives. Coach channel team to drive innovation, testing and performance improvement.
 
·Lead cross channel response to briefs and QBRs as required across all lines of business.
 
·Advise internal and external stakeholders on industry trends and developments that impact client businesses.
 

The successful candidate will have significant experience in a performance marketing role, ideally as a senior digital planning director or digital lead. The role will also suit an experienced paid media channel specialist at a senior director level, with experience in a cross-channel role e.g. biddable lead or performance media lead.

 

Experience across one or more paid media channels would be advantageous, but this is not a primarily hands-on role.

 

This role will require experience in handling communication and workstreams across multiple client stakeholders & internal teams, so you must be an exceptional communicator and enjoy collaborating and building work relationships.

Qualifications

•Prior extensive experience in a digital focused planning role, with proven experience in project management and strong digital performance knowledge across Paid Search, Programmatic & Paid Social.
 
•Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
 
•Well versed in receiving and responding to client briefs with clear KPIs and digital media strategies
 
•Ability to build relationships with 3rd parties and working collaboratively with all stakeholders.
 
•Operational experience working on large complex accounts with numerous products, stakeholders, goals and priorities.
 
•A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations. Be solution driven, innovative and proactive with how you manage planning & operational processes.
 
•Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with client’s business goals in mind.

 

 

Will Ideally Have:

 
•Experience delivering SA360, TikTok Meta and DV360 media plans and broader strategy
•Exceptional knowledge of digital paid media landscape and digital media trends
•Understanding of MMM, attribution and other marketing measurement initiatives
•Experience on a large telco and/or entertainment client

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

 

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

 

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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